As a part of a holistic business approach, Video has become one of the top tactics dominating the social platforms and most importantly brand marketing. “Video marketing” is the effective use of videos to promote and market your product or service, enhance involvement with consumers and clients, and reach your audience quickly. Over the last three to five years, we have seen a surge in the popularity of video production where small and large businesses have been taking advantage of video to increase brand awareness, boost traffic, grow revenues, and influence buying decisions. Statistics show that more than 50% of customers prefer to watch more video content from a business they support (HubSpot, 2018).
Instagram TV or IGTV is in the wings, and many businesses haven’t even considered Instagram Stories as a part of the Insta offering. Now Instagram is making video an even more important part of their strategy, so why not get in on the ground floor with Stories!
[vc_row][vc_column][vc_column_text]Good file management habits will save you uncountable time in the short term, and the long term. This week, Brett shares a few tactics to keep organized, and on top of your editing game![/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=kZTikAF7kn0″][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text]Mtek Digital’s Brett takes you on a quick trip through setting up your own screen recording setup on a Mac, including configuring the ability to record system audio, and a microphone![/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=HtbVqlX9nSE”][/vc_column][/vc_row]