Search Ranking Factors

6 Things You Can Do To Boost Domain Authority

Be a better social media marketer

One of the important qualities of a website is it’s domain authority. Domain authority (DA) is denoted by a number ranging between 1 to 100. Naturally, the higher the number the higher you’ll rank on search engines. Even though this figure was created by Moz and has no bearing on Google’s search rankings, this is still a good number to be aware for various reasons.

5 Effective Strategies to improve Clickthrough Rates

Ladder to success - Marketing Strategies and Execution

In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?

When will my site be on Google’s first page?

Title: How long does it take to rank in Google?

Every day one of our clients ask ‘When will my site be on google’s first page?’. Seo’s of ‘questionable’ repute will frequently ‘guarantee’ first page results in just weeks – but is it realistic? What impact does the content and keyword selection play in this? In short – how long does it really take to get to page one?

5 Free Privacy Policy Generators

Web, Digital Marketing and SEO

One quick and easy way to boosting your SEO ranking in Google is to have a privacy policy page. Now, there are other reasons to have a privacy policy in the first place – like building trust amongst users and ensuring your abiding by the law in certain countries – but where people drag their feet is in the creation of privacy policies.