One of the important qualities of a website is it’s domain authority. Domain authority (DA) is denoted by a number ranging between 1 to 100. Naturally, the higher the number the higher you’ll rank on search engines. Even though this figure was created by Moz and has no bearing on Google’s search rankings, this is still a good number to be aware for various reasons.
In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?
Every day one of our clients ask ‘When will my site be on google’s first page?’. Seo’s of ‘questionable’ repute will frequently ‘guarantee’ first page results in just weeks – but is it realistic? What impact does the content and keyword selection play in this? In short – how long does it really take to get to page one?
Backlinks still do play a role in voice believe it or not. It’s just not as prominent as a local or a traditional SEO.
I mean SEO, god has that ever changed. In the last ten years, I mean you could throw a couple keywords up on an H1 in an URL. It was called SERPing 10 years ago. You could easily take over any industry with a simple keyword injection throw a couple back links up and that was SEO, and now it’s so hard and that’s the truth.
Mike Blackmore discusses the future of Voice search, how much more it’s being used & how it affects online marketing.
It’s easier than you think to make it to the top spot of Google Search results – if you don’t mind paying for it! Click the link for more information.