One of the important qualities of a website is it’s domain authority. Domain authority (DA) is denoted by a number ranging between 1 to 100. Naturally, the higher the number the higher you’ll rank on search engines. Even though this figure was created by Moz and has no bearing on Google’s search rankings, this is still a good number to be aware for various reasons.
In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?
Every day one of our clients ask ‘When will my site be on google’s first page?’. Seo’s of ‘questionable’ repute will frequently ‘guarantee’ first page results in just weeks – but is it realistic? What impact does the content and keyword selection play in this? In short – how long does it really take to get to page one?
I mean SEO, god has that ever changed. In the last ten years, I mean you could throw a couple keywords up on an H1 in an URL. It was called SERPing 10 years ago. You could easily take over any industry with a simple keyword injection throw a couple back links up and that was SEO, and now it’s so hard and that’s the truth.
Keeping up with Google’s SEO policies is eerily similar to chasing train boxcars—they’re pretty much impossible to keep up with. One facet that remains the same is Google’s faith in trustworthy sites. But what is ‘trust’ in the online world? How can you make sure your site is considered ‘trustworthy,’ and how does it affect …