In early July, Google announced its shift in handling soft 404 detections and classifications. The announcement confirmed that Google is now looking at every page by device type and possibly assigning a soft 404 classification across the URL on mobile devices than desktops. Below are some answers to the most basic questions surrounding this new …
When was the last time you’ve updated your website? It’s a thought that has crossed your mind these days as you might’ve seen signs of your website not performing as well. Maybe the conversions of your site are low. Or perhaps it has been years since you looked at the plug-ins, code, and software you’ve …
One of the important qualities of a website is it’s domain authority. Domain authority (DA) is denoted by a number ranging between 1 to 100. Naturally, the higher the number the higher you’ll rank on search engines. Even though this figure was created by Moz and has no bearing on Google’s search rankings, this is still a good number to be aware for various reasons.
In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?
Every day one of our clients ask ‘When will my site be on google’s first page?’. Seo’s of ‘questionable’ repute will frequently ‘guarantee’ first page results in just weeks – but is it realistic? What impact does the content and keyword selection play in this? In short – how long does it really take to get to page one?
One quick and easy way to boosting your SEO ranking in Google is to have a privacy policy page. Now, there are other reasons to have a privacy policy in the first place – like building trust amongst users and ensuring your abiding by the law in certain countries – but where people drag their feet is in the creation of privacy policies.
Backlinks still do play a role in voice believe it or not. It’s just not as prominent as a local or a traditional SEO.
I mean SEO, god has that ever changed. In the last ten years, I mean you could throw a couple keywords up on an H1 in an URL. It was called SERPing 10 years ago. You could easily take over any industry with a simple keyword injection throw a couple back links up and that was SEO, and now it’s so hard and that’s the truth.
Mike Blackmore discusses the future of Voice search, how much more it’s being used & how it affects online marketing.
It’s easier than you think to make it to the top spot of Google Search results – if you don’t mind paying for it! Click the link for more information.