One of the important qualities of a website is it’s domain authority. Domain authority (DA) is denoted by a number ranging between 1 to 100. Naturally, the higher the number the higher you’ll rank on search engines. Even though this figure was created by Moz and has no bearing on Google’s search rankings, this is still a good number to be aware for various reasons.
No doubt about it, social media is an incredible tool. It’s a way for someone to gain earned media (thus building your brand), engage with existing customers, and to find others who can enrich your business. These benefits are spread across the board on any social media platform. However, there are platforms that provide those…
In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?
Last year, Cisco predicted that 80 percent of all traffic will be directed to video. These kinds of predictions have cropped up over the years for sure, but they’re not entirely outlandish. More and more businesses and individuals are making exceptional videos. Paired with many free or cheap resources and tools, it’s easier now to…
Video is a huge part of any business these days, but for a company jumping into video all of it can seem daunting. While some of it is getting over the hurdle of making videos, some have some more technical issues. One such example is descriptions and attracting people to your videos.
Every day one of our clients ask ‘When will my site be on google’s first page?’. Seo’s of ‘questionable’ repute will frequently ‘guarantee’ first page results in just weeks – but is it realistic? What impact does the content and keyword selection play in this? In short – how long does it really take to get to page one?
Google sends out plenty of bots to crawl over millions of pages and sites and there are hundreds of ranking factors to keep in mind. This is the environment that many businesses face when they are set out to rank on Google and it’s a huge challenge. But here are some key hacks to keep in mind. They are one of many techniques to boosting your authority on Google.
One thing is pretty clear about websites and businesses. If you have a business today, you need a website. All across the internet, that answer is apparent and there are some compelling reasons for having a website. It’s a powerful communication tool, a source for marketing, a great source of additional income streams, and more.…
Backlinks still do play a role in voice believe it or not. It’s just not as prominent as a local or a traditional SEO.