In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines. At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.
At the time – it was the wild west. Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search. But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.