SEO

What is SEO and what are Agencies Selling you?

In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines.  At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.

At the time – it was the wild west.   Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search.  But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.

How To Make Videos For Your COVID-19 Marketing Strategy

Web, Digital Marketing and SEO

These days, businesses need to make major changes in their businesses. Beyond COVID-19, business itself has always been an ever-changing beast. That much is true when it comes to video marketing.

Video marketing is a concept that is taking the marketing world by storm. Before this pandemic, it was already popular and a marketing staple to have down pat. However studies that have looked into behaviour of media consumption since the outbreak shed more light.

8 SEO Strategies For Businesses In COVID-19

SEO Title

For both service-based and product based business it can seem like things have slowed down or have come to a halt. Many businesses early on have experienced that and have either closed down or are struggling right now. But the reality is that, things haven’t really slowed down. Rather, there has been a shift in where we ought to be focusing on.

6 Things You Can Do To Boost Domain Authority

Be a better social media marketer

One of the important qualities of a website is it’s domain authority. Domain authority (DA) is denoted by a number ranging between 1 to 100. Naturally, the higher the number the higher you’ll rank on search engines. Even though this figure was created by Moz and has no bearing on Google’s search rankings, this is still a good number to be aware for various reasons.

A Unique under-the-radar Social Media Platform that is a Marketing Gold Mine

Quora - Phone in Back Pocket showing Logo (123RF)

No doubt about it, social media is an incredible tool. It’s a way for someone to gain earned media (thus building your brand), engage with existing customers, and to find others who can enrich your business. These benefits are spread across the board on any social media platform. However, there are platforms that provide those …

Read moreA Unique under-the-radar Social Media Platform that is a Marketing Gold Mine

5 Effective Strategies to improve Clickthrough Rates

Ladder to success - Marketing Strategies and Execution

In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?

15 Must-Dos For Fantastic YouTube Descriptions

SEO Title

Video is a huge part of any business these days, but for a company jumping into video all of it can seem daunting. While some of it is getting over the hurdle of making videos, some have some more technical issues. One such example is descriptions and attracting people to your videos.

When will my site be on Google’s first page?

Title: How long does it take to rank in Google?

Every day one of our clients ask ‘When will my site be on google’s first page?’. Seo’s of ‘questionable’ repute will frequently ‘guarantee’ first page results in just weeks – but is it realistic? What impact does the content and keyword selection play in this? In short – how long does it really take to get to page one?