Video Marketing

Unlisted YouTube videos and Security for July 2021 Update

Due to security vulnerabilities identified by YouTube and Google changes are coming to your ‘unlisted’ YouTube videos.  Effective July 23 2021, YouTube will be altering all of these videos, and making them private. What is an unlisted video? Occasionally – you’ll upload a video to YouTube, but before making it public, you may want to …

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Video Production: Top 5 Tools Checklist For Beginners

As a part of a holistic business approach, Video has become one of the top tactics dominating the social platforms and most importantly brand marketing. “Video marketing” is the effective use of videos to promote and market your product or service, enhance involvement with consumers and clients, and reach your audience quickly. Over the last three to five years, we have seen a surge in the popularity of video production where small and large businesses have been taking advantage of video to increase brand awareness, boost traffic, grow revenues, and influence buying decisions. Statistics show that more than 50% of customers prefer to watch more video content from a business they support (HubSpot, 2018).

How To Make Videos Quickly, At Home

With stay-at-home orders, lockdowns, and social distancing are still being enforced, it’s in all likelihood that you’ve had to work from home. Having to adapt to all this can be difficult, especially with the fact we’re all in a pandemic together weighs on our minds. All of this can compound to campaigns not going as intended or you’re lacking the usual equipment and resources to do your work at the same level of quality. These days people can understand that since we are in the middle of a pandemic, but here are some improvisation strategies to help you during these situations.

How To Make Videos For Your COVID-19 Marketing Strategy

These days, businesses need to make major changes in their businesses. Beyond COVID-19, business itself has always been an ever-changing beast. That much is true when it comes to video marketing.

Video marketing is a concept that is taking the marketing world by storm. Before this pandemic, it was already popular and a marketing staple to have down pat. However studies that have looked into behaviour of media consumption since the outbreak shed more light.

5 Tips In Making A Strong Fundraising Video In The Age Of COVID-19

Whether you are a non-profit organization or a for-profit company, money can be one of the sore spots for businesses. With the coronavirus pandemic, that problem is even larger as many companies have been forced to close their businesses entirely. Even large food chains like Pizza Hut are closing due to these circumstances. In these ...

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7 Tips on making Engaging Videos

When getting into videos, people think it all comes down to the description. Getting people to the actual video is half the battle. Well…not really. Over the years, we’ve come to learn there is a difference between getting someone to click on a video and actually watching it. This is why over the years, Youtube …

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How To Make Videos For Your COVID-19 Marketing Strategy

These days, businesses need to make major changes in their businesses. Beyond COVID-19, business itself has always been an ever-changing beast. That much is true when it comes to video marketing. Video marketing is a concept that is taking the marketing world by storm. Before this pandemic, it was already popular and a marketing staple …

Read more

8 Tips on Editing and Filming

With video becoming a staple in marketing, many people are turning to video to better enhance their business. Whether you are a marketer, a solopreneur, or have a team with a real passion for video, it’s good to have a drive to make videos. But as you get more involved in making videos, the more …

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Improve Your Video Editing Workflow

If you’re new to Video Production, developing some good workflow habits will speed up your production, and let you create better video!

5 Hacks For Making Better Videos (Backed By Psychology)

Video Camera Tips

Video is one of the biggest markets that people are still trying to crack in the marketing world. While some businesses have managed to make videos that garner thousands of views, some struggle to get even a few hundred.

Whatever boat you are in, the strategies I’ll be discussing will help in either case. If you’re established, these strategies will help you to stay fresh, hold interest and grow steadily. And if you’re behind, these strategies will help you climb up and get the attention you are looking for.