The trends have been evident for many years that video marketing has taken center stage. People are consuming video at levels that are staggering, and the research available serves to highlight why businesses should be including it in their strategy. Consider some of these facts about Video: On LinkedIn, video gets 3 times more engagement …
Due to security vulnerabilities identified by YouTube and Google changes are coming to your ‘unlisted’ YouTube videos. Effective July 23 2021, YouTube will be altering all of these videos, and making them private. What is an unlisted video? Occasionally – you’ll upload a video to YouTube, but before making it public, you may want to …
As a part of a holistic business approach, Video has become one of the top tactics dominating the social platforms and most importantly brand marketing. “Video marketing” is the effective use of videos to promote and market your product or service, enhance involvement with consumers and clients, and reach your audience quickly. Over the last three to five years, we have seen a surge in the popularity of video production where small and large businesses have been taking advantage of video to increase brand awareness, boost traffic, grow revenues, and influence buying decisions. Statistics show that more than 50% of customers prefer to watch more video content from a business they support (HubSpot, 2018).
With stay-at-home orders, lockdowns, and social distancing are still being enforced, it’s in all likelihood that you’ve had to work from home. Having to adapt to all this can be difficult, especially with the fact we’re all in a pandemic together weighs on our minds. All of this can compound to campaigns not going as intended or you’re lacking the usual equipment and resources to do your work at the same level of quality. These days people can understand that since we are in the middle of a pandemic, but here are some improvisation strategies to help you during these situations.
These days, businesses need to make major changes in their businesses. Beyond COVID-19, business itself has always been an ever-changing beast. That much is true when it comes to video marketing.
Video marketing is a concept that is taking the marketing world by storm. Before this pandemic, it was already popular and a marketing staple to have down pat. However studies that have looked into behaviour of media consumption since the outbreak shed more light.
[vc_row][vc_column][vc_column_text]Whether you are a non-profit organization or a for-profit company, money can be one of the sore spots for businesses. With the coronavirus pandemic, that problem is even larger as many companies have been forced to close their businesses entirely. Even large food chains like Pizza Hut are closing due to these circumstances. In these …
When getting into videos, people think it all comes down to the description. Getting people to the actual video is half the battle. Well…not really. Over the years, we’ve come to learn there is a difference between getting someone to click on a video and actually watching it. This is why over the years, Youtube …
These days, businesses need to make major changes in their businesses. Beyond COVID-19, business itself has always been an ever-changing beast. That much is true when it comes to video marketing. Video marketing is a concept that is taking the marketing world by storm. Before this pandemic, it was already popular and a marketing staple …
With video becoming a staple in marketing, many people are turning to video to better enhance their business. Whether you are a marketer, a solopreneur, or have a team with a real passion for video, it’s good to have a drive to make videos. But as you get more involved in making videos, the more …
If you’re new to Video Production, developing some good workflow habits will speed up your production, and let you create better video!