Video

Video Production: Top 5 Tools Checklist For Beginners

As a part of a holistic business approach, Video has become one of the top tactics dominating the social platforms and most importantly brand marketing. “Video marketing” is the effective use of videos to promote and market your product or service, enhance involvement with consumers and clients, and reach your audience quickly. Over the last three to five years, we have seen a surge in the popularity of video production where small and large businesses have been taking advantage of video to increase brand awareness, boost traffic, grow revenues, and influence buying decisions. Statistics show that more than 50% of customers prefer to watch more video content from a business they support (HubSpot, 2018).

How To Make Videos Quickly, At Home

With stay-at-home orders, lockdowns, and social distancing are still being enforced, it’s in all likelihood that you’ve had to work from home. Having to adapt to all this can be difficult, especially with the fact we’re all in a pandemic together weighs on our minds. All of this can compound to campaigns not going as intended or you’re lacking the usual equipment and resources to do your work at the same level of quality. These days people can understand that since we are in the middle of a pandemic, but here are some improvisation strategies to help you during these situations.

10 free Mobile Video Editors

If your business is diving into video, there are two essential tools you need: a decent camera and video editing software. Mobile phones are quite convenient in this situation as they have a built in camera and a budget video editing software. But as I discussed in a previous article on desktop video editing software, …

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Tips for Beginner Video Editors

There are many joys to creating video content for your audience and business. The thrill of generating new ideas and actually recording the content. But next comes the other half to the video: editing. Like with the production of featured films, a lot of the work stems from behind the scenes. Not only that, the …

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Improve Your Video Editing Workflow

If you’re new to Video Production, developing some good workflow habits will speed up your production, and let you create better video!

5 Reasons Why Scheduling Your Videos Matter

Video Content Marketing

There are so many things that a business needs to keep track of when it comes to videos. There are all kinds of moving parts and it can be overwhelming to some. But one of the most crucial aspects one ought to keep in mind is whether there is a regular schedule for your videos or not.

Native Uploads – where to share your videos!

You’ve created a script, or researched the questions that people ask you most. You’ve created a video for potential customers, recorded on a phone, camera, or in a studio space – and now you need to reach those possible clients or customers.

Where to promote your video Content Online!

2018 Online marketing comes in many forms. When you’ve walked away from billboards (expensive!) and the Yellow Pages (what’s a phone book?) how can you target local markets? Online advertising through Google, YouTube, Facebook and other services allows you direct access to potential customers already ‘consuming’ content!