online marketing

What is SEO and what are Agencies Selling you?

In 1998, “SEO” or “Search Engine Optimization” was a technical term that meant ‘get your site on search engines.  At the time, Altavista, Google, AOL and Yahoo curated lists of websites driven primarily by scraping content and allowing users to search for terms found on the page.

At the time – it was the wild west.   Hidden text, graphics, html tags and metadata hacks allowed site owners cut-throat access to the first page of search.  But over the last 10 years, the search experts have weeded out those hacks, and now use a combination of experience, computer learning and even AI to best match searches with pages.

Your Digital Marketing Strategy Template

Mtek Digital Online Marketing

Another important factor for your digital marketing plan is creating a digital marketing strategy template that’s based on your Customer Value Journey. Your journey should strategically build relationships with new customers and then turns them into loyal customers.

The 5 Best Online Marketing Strategies to Make You a Unicorn

Ladder to success - Marketing Strategies and Execution

Marketing unicorns are magical campaigns that are so effective they perform in the top 1-3% of 6 marketing campaigns. These campaigns deliver nearly half of the value of your total marketing efforts. To help you join those top 3%er’s we’ve listed a few of our best online marketing strategies for you below.

4 Digital Marketing Strategies that Work

Web Development Online Marketing and Business

Digital marketing is difficult. But if you can find digital marketing strategies that produce real results, you can boost your strategy for good. Here are a few of the strategies we’ve found to work.

Strategic Planning for Digital Marketing

Web, Digital Marketing and SEO

Many marketers live in the moment instead of plan ahead for their digital marketing strategy. But is that really the best approach? The best digital strategist think it isn’t. A more strategic planning approach to marketing and digital marketing improves a brand’s likelihood of success in the future. Not that you can’t get results from an ad hoc strategy, but you can get far more from a strategic approach.

3 Ways to Use your Website, and why you’re Doing it Wrong.

Let’s talk about the three ways businesses tend to use their websites and how most of them are doing it wrong. So there are three ways businesses tend to use their website. Number one, they use it as a business card. Number two, they use it for marketing or number three, they use it to replace sales people.

4 Online Marketing Strategies for Every Entrepreneur

Web Development Online Marketing and Business

If you’re an entrepreneur, then online marketing is surely a part of your marketing strategy. If not, it definitely should be. But the question is, what strategies should you use to manage your online marketing for the most impact?

Here are a few areas where you should focus your online marketing efforts.

Best Practices for Brands using Instagram Stories

Instagram TV or IGTV is in the wings, and many businesses haven’t even considered Instagram Stories as a part of the Insta offering. Now Instagram is making video an even more important part of their strategy, so why not get in on the ground floor with Stories!