While reviews are great for SEO and you need them for various reasons sometimes they’re not all that great. Sometimes we get hit with some negative reviews. Whether it’s a bad experience or a lack of a feature, there are a number of reasons for why people post negative reviews. But what if I told you those negative reviews are all a good thing? After I explain how we ought to react and respond to negative reviews, my hope is for you to realize one thing: Bad reviews give you power.