In the marketing world today one of the most important factors for success is clickthrough rates. As mentioned in our piece on online marketing strategies that’ll make you a marketing unicorn is having a solid clickthrough rate: “Yes, organic Clickthrough Rates do matter. And they matter now more than ever.” But why?
Let’s talk about the three ways businesses tend to use their websites and how most of them are doing it wrong. So there are three ways businesses tend to use their website. Number one, they use it as a business card. Number two, they use it for marketing or number three, they use it to replace sales people.
Creating a Google AdWords account is easy – but don’t fall into their trap! Google Adwords is a powerful advertising platform, with tremendous flexibility and power.
Online advertising is a powerful option for small and medium sized businesses looking to get in front of actual potential customers! Targeted ads have tremendous potentital to stimulate interest in your brand or product – and can cost just a few dollars a day.
Small businesses have mixed results on the platform and the answer to the ‘big’ question is one with many answers. Here are some things to consider, and some of the factors that can impact your successes. Facebook offers a number of promotional options. From the ‘Boost Post’ functions – to outright targeted advertising. Choosing between them …
Drive Traffic Directly to Your Promotions with PPC Pay per click or PPC is a marketing strategy that is different from SEO, but conforms to many of the same rules. You need to pay the search engine every time someone clicks on your PPC advertisement when it appears on search engines like Google. PPC is …