Everyone knows that social media is where it’s. If you want your company to grow, you need to leverage its power. But how can you use this tool to its fullest? Yes, the number of follows, shares, and likes are important, but the credibility of a company isn’t determined solely by these metrics. Today, social …
The big goal for any solo brand or company is to become an influencer. While the term influencer is subjective, the ideas revolving around influencer marketing are alive and well. This form of marketing is something many people still talk about today. In fact, it’s more or less the mainstream marketing tactic that many companies …
Social media today is vast, and in order for you to get any foothold in a market, being connected is important. Businesses recognize this, and over the years there have been some who have created an active and thriving community and presence. But it’s worth asking – how many of those people they’ve amassed are …
No doubt about it, social media is an incredible tool. It’s a way for someone to gain earned media (thus building your brand), engage with existing customers, and to find others who can enrich your business. These benefits are spread across the board on any social media platform. However, there are platforms that provide those …
The marketing world has evolved over the years. Gone are the days where we need to focus on making evergreen content and recycling it through social media and other forms of content. Of course we know the social media world continues to evolve for marketers day in and day out. But one thing that has …