If your business is diving into video, there are two essential tools you need: a decent camera and video editing software. Mobile phones are quite convenient in this situation as they have a built in camera and a budget video editing software. But as I discussed in a previous article on desktop video editing software, …
There are many joys to creating video content for your audience and business. The thrill of generating new ideas and actually recording the content. But next comes the other half to the video: editing. Like with the production of featured films, a lot of the work stems from behind the scenes. Not only that, the …
One of the most popular editors around is Adobe After Effects. Pair that up with Adobe Premiere Pro, and you have a package that can output high-quality videos. These platforms are so good that each editing tool has its own group of followers. Not only that, but they’ve often been pitted against each another to …
With today’s SEO strategies, more companies are turning to video. People are expecting a combination of video and text when interacting with any form of content. And marketers have also been pushing this, telling business owners to embrace video. The biggest issue with this for businesses though is with every new strategy involved, you’ll need …
When you get into video editing, one thing that you’ll begin to learn is that there is more to it than cutting and creating transitions. Depending on what you want to create, it’s essential that you’re creating tone throughout your videos, a particular feel that’s going to boost your brand and business. Now, that’s not …
When diving into the industry of video editing, the learning curve will vary depending on how deep you go. It can be shallow if you decide to stick with free and simple editors like Sony Vegas, Window’s Movie Maker, or iMovie. Or it can be more complex if you turn to Premiere Pro, Final Cut …
With video becoming a staple in marketing, many people are turning to video to better enhance their business. Whether you are a marketer, a solopreneur, or have a team with a real passion for video, it’s good to have a drive to make videos. But as you get more involved in making videos, the more …
If you’re new to Video Production, developing some good workflow habits will speed up your production, and let you create better video!